The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s...
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
PepsiCo continues to trail US rivals such as Coca-Cola in the vital energy drinks space, while new management and innovation could kick-start the former’s beverage business, according to one investment research firm.
The UK Advertising Standards Agency (ASA) has rejected complaints against Coca-Cola brand Powerade which claimed the firm’s hydration claims – backed by UK Olympic athlete Jessica Ennis – were unjustified.
Coca-Cola Enterprises (CCE) CEO John Brock has lashed out at French government plans for an ‘unjust and unfair’ soda tax, and pointed to the firm’s strong track record in defeating similar US proposals.
Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.
This week, Coca-Cola announces a Monster deal to boost its energy drink presence, imported beers are on the rise in the US and a British MP lends his support to a Viking beer.
British soft drinks group Britvic, spurred on by strong growth in
its still soft drinks range, has announced plans to float on the
stock market by the end of the year.
Functional waters have exploded onto the global drinks scene in
recent years and become the fastest growing functional beverage,
according to new data from market research firm Euromonitor.