Strong sales of POM Wonderful’s new 8oz bottle of 100% pomegranate juice helped POM post a 30% rise in juice sales in 2012, said the California-based firm.
While the headlines yesterday could be summarized as ‘FTC one, POM zero’, legal experts say the 54-page opinion from FTC Commissioners on the FTC’s false advertising case vs POM Wonderful could have troubling implications for the food and supplement trade...
POM Wonderful has failed to convince a federal jury that Ocean Spray Cranberries misled shoppers and deprived POM of potential sales by selling a pomegranate juice product containing only 2% pomegranate juice.
Ethical sourcing and developing the potential of the Afghan pomegranate market are the factors informing a decision by leading UK pomegranate juice brand Pomegreat to accelerate its involvement in a development project in Afghanistan, said the firm.
A supplier of bionutritional products claims to have extended its pomegranate extract range with a variation that optimizes flavor profile for use specifically as a functional ingredient.