Personalization

PepsiCo wants to boost rPET in plastic bottles - or avoid them entirely. Pic:getty/antoninokhr

PepsiCo: 'We're radically reinventing how we think about packaging'

By Rachel Arthur

Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...

Johnnie Walker, Pernod Ricard & Coca-Cola are all exploring personalisation. Pic:Getty/svetazi

Guest article

The path to true liquid personalisation

By Jon Reay, founder, Rewrite Digital

Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.

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