Olfaction

Olfaction or the sense of smell is linked to taste as a form of chemoreception, so it's little wonder big brands like PepsiCo are keen to profit (Picture Credit: Hannah K Photography)

TOP Packaging expert believes time could be ripe for patented technology

PepsiCo explores smell: the undiscovered drinks frontier...

By Ben BOUCKLEY

A top packaging expert suspects the 'timing is coming good' for beverage packaging that encapsulate smells to woo consumers after PepsiCo’s patent filing seeking US protection in this field.

Picture Credit: Ministry of Supply

special socks to kill nasty niffs raise $200,000

Wake up and smell my coffee bean-based socks…

By Ben BOUCKLEY

Boston based startup Ministry of Supply (MOS) has crowd sourced $204,000 to commercialize coffee-fiber infused socks that keep feet smelling fresh, in a novel use for spent beans.

Carefully crafted beer tastes are all the rage...(Picture Copyright: K Graham/Flickr)

Flavor hops inspire world beer revolution: Barth-Haas group

By Ben BOUCKLEY

The world's largest hops company, Barth-Haas group, tells BeverageDaily.com why so-called 'flavor' hops are ushering in a revolution in beer flavors, starting with the craft beer phenomenon in the US but now spreading across Europe and...

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