Nielsen

Drinkers are now more drawn to experience-based locations for their alcohol consumption than typical bars with no extra incentives. Pic: ©GettyImages/David Prahl / EyeEm

Experiential drinking bolsters craft beer sales

By Beth Newhart

After the boom and subsequent plateauing of craft beer sales in the US, on-premise experiential drinking establishments are managing to draw in new customers. Brewpubs, taprooms and game-based bars all saw a surge in popularity in 2018.

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