Monster’s alcohol beverage launch, The Beast Unleashed, has landed in six US states: while the company champions a robust innovation pipeline for 2023 which includes a new launch in the wellness energy category.
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
Monster plans to launch its first flavored malt beverage RTD alcohol product at the end of the year, promising a drink that will ‘carve out its own unique space’ in the increasingly crowded sector. And the company signals that this will be more than a...
Monster Energy is fighting to grow its shelf space in the increasingly competitive energy drink category while also dealing with unrelenting inflationary cost pressures, said CEO Rodney Sacks on the company's Q2 2022 earnings call.
Monster Energy reported a strong increase in net sales for Q1 2022 as it steadily works to stabilize its business against rising supply chain costs, but remains bullish on the market and consumer demand for its energy drinks portfolio.
Monster Beverage Corporation will acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330m, providing a springboard for the energy drink giant into the alcoholic beverage category.
As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.
Coca-Cola European Partners (CCEP) has launched a new citrus flavor for sugar-free Monster Energy Ultra, seeing a 32% rise in sales of low calorie energy drinks and a shift in interest away from traditional energy drink tastes.
The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as reported Nov. 1 in BMJ Case Reports.
ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION
A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.