Companies crave category leadership but too much market share risks stymying food and beverage innovation within large firms, as well as the illusion that ‘war is won’, a Euromonitor analyst believes.
Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.
PepsiCo was the biggest loser in US carbonated soft drinks in 2013, according to Beverage Digest, with worrying volume and market share loss data contrasting sharply with Monster’s stellar sales.
BIG BEER HIT BY TAX HIKES, ADVERTISING & KIOSK SALES BANS
Coca-Cola Hellenic (CCH) insists its brands will continue to take market share in Russia from PepsiCo, as well as brewers hit by taxes and alcohol advertising and kiosk sales bans.
Carlsberg insists that analysts following the firm should take a long-term view of its market share in Russia, as it brushed off concerns over a slight erosion of its position there in the fourth quarter of 2012.
A European Union proposal to impose import duties on polyethylene terephthalate (PET) shipments from Iran and the United Arab Emirates (UAE) is expected to result in cost increases for European converters, said Brussels.
Coca-Cola is suing rival US beverage manufacturer Florida's Natural
because it believes the company has infringed on the patented
plastic carafe used by its Minute Maid Simply Orange juice brand.
Russian juice brand Dobriy was one of just a handful of food and
beverage products to win an award at this year's Brand of the Year
ceremony held recently in Moscow. Despite a somewhat old fashioned
image, the brand continues...
