Suntory PepsiCo Beverage Thailand (SPBT) has released a new, low-sugar version of its Lipton Ice Tea exclusively for the Thai market, tapping into demands for healthier products and reflecting the new regulatory landscape in the wake of the nation’s sugar...
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
One City analyst is encouraged by Unilever’s ability to improve margins in its less profitable refreshment business despite poor US weather with ‘signs of encouraging growth in tea’ globally.
Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.