Juice Drinks

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Each new drink has a single serve option, designed for lunch boxes, after school activities and snacks

Juicy Juice ups the ante for back-to-school season

By Beth Newhart

The traditional juice model is getting refreshed at Juicy Juice, a kids’ beverage brand in the US. New organic and high protein offerings are part of a better-for-you campaign.

Indian juice company finds right formula as brands jockey to differentiate

Paper Boat floats down a stream of confidence in indigenous flavours

By Richard Whitehead

“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...

Focus Brands already owns chains like Cinnabon, Auntie Anne’s and Carvel. Pic:getty/samael334

Jamba Juice acquired by Focus Brands for $200m

By Beth Newhart

Atlanta-based Focus Brands Inc has announced a definitive merger deal with Texas-based Jamba, Inc., under which Focus brands will acquire Jamba for $13 per share in cash, worth approximately $200m.

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