For a company with an over 90-year history, Ocean Spray is still in its early days of tapping into the kids beverage category with its Growing Goodness line, a functional line of kids juice products with no added sugar.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
Drinks containing added sugars including fruit drinks and flavored waters, account for 62% of total kids’ drink sales ($2.2bn) in 2018, according to a new report from the Rudd Center Food Policy & Obesity at the University of Connecticut.
Addressing a growing consumer need for organic and affordablekids products that are lower in sugar, Villager Goods’ newly-launched brand Little Villager will be hitting shelves at 300 Target locations as well as online through Target.com.
Indian juice company finds right formula as brands jockey to differentiate
“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...
The UK Competition and Markets Authority (CMA) has raised concerns that the merger between Refresco and Cott could raise prices for certain juice drinks. Refresco says it is willing to offer suitable remedies and will fully cooperate with the authority...