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Diageo sells Pampero rum and flavored liqueur Safari Pernod Ricard sells Jacob’s Creek and other wine brands COMMON eyes up potential of mushroom drinks in UK functional drinks market What's hitting the shelves? New beverage launches: from espresso martini to bamboo water Introducing Carlsberg Britvic: A new beer and soft drinks powerhouse

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• 1 Diageo launches generative AI bottle for Johnnie Walker
• 2 Seven summer beverage trends for 2024
• 3 Luxury slowdown: LVMH's champagne sales struggle
• 4 Coca-Cola leverages AI, technology to drive sales, volume in difficult economic climate
• 5 Tequila cocktail trends

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