Americans are drinking more bottled water than any other packaged beverage, outselling carbonated soft drinks by volume for the first time, according to the Beverage Marketing Corporation (BMC) and International Bottled Water Association (IBWA).
Bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, "if not by the end of 2016," according to data from the International Bottled Water Association (IBWA) and the Beverage Marketing...
IMPORTANT TRADE BODY ATTACKS VIDEO FOR 'INACCURACIES' IN OPEN LETTER
After BeverageDaily.com published a story from a US pressure group this morning alleging that high US bottled water consumption had a hidden cost, we received the following response from the International Bottled Water Association (IBWA).
The European Federation of Bottled Water (EFBW) strongly denies that bottled water has hidden costs for human health and the environment, after a US pressure group urged consumers to kick an $11.7bn global ‘bad habit’.
An anti-bottled water agenda based on inaccurate and disingenuous claims is an easy sell to students legitimately concerned about environmental issues, according to the International Bottled Water Association (IBWA) in the wake of a spate of US college...
The bottled water industry, which has enjoyed strong sales growth in recent years as a beverage perceived to offer improved health benefits, is coming under increasing criticism in North America over its alleged environmental impacts.
Consumer watchdog Which? could be set put further pressure on the bottled water industry with the publication of new UK research suggesting that consumers would openly embrace free public water refilling stations.