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Scraping social media for hot beverage trends

By Oliver Morrison

Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

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