Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.
Red wine has an emoji; but white wine doesn't. So a US winery has submitted an application to create a white wine emoji, responding to requests from its consumers and other white wine lovers.
