It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from.
RTD alcohol volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by 2025 in the top...
Global beverage alcohol is showing positive signs of recovery: expected to grow 2.9% in volume by the end of 2021; and return to pre-pandemic levels by 2023.
Germany, the UK and the US import the most wine in the world; while Italy, France and Spain produce the most. Sparkling wine is also topping trends as a favorite among younger drinkers.
