Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free Heineken...
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Where is the beer category going next? A brewer who wants to win in tomorrow’s markets needs to be open-minded, responsive to change, and listen to its consumers - rather than being staunchly set and inwardly focused on its existing portfolio, says Heineken’s...
Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.
