Guinness

Diageo reflects on the relevance of Guinness in pop culture (Picture: Rupert Ganzer/Flickr)

GUINNESS BLACK LAGER IN US 'NOT THE SCALE OF SUCCESS WE WOULD HAVE LIKED'

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

By Ben BOUCKLEY

Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.

Picture Credit: Esther1616/Flickr

Royal row for Diageo as top Irish lawyer slams Guinness 'PR coup'

By Ben BOUCKLEY

The director general (DG) of the Law Society of Ireland has reportedly said that the Irish government should stop foreign dignitaries like Queen Elizabeth and Prince Philip from being pictured with a pint of Guinness, branding it the ‘greatest PR coup...

Diageo mulls Guinness move

Diageo mulls Guinness move

By Neil Merrett

The future for Guinness's historic Dublin-based production site
seems as unclear this week as the popular beverage
itself, after Diageo announced that it was reviewing the
effectiveness of its production network in Ireland.

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