Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
The director general (DG) of the Law Society of Ireland has reportedly said that the Irish government should stop foreign dignitaries like Queen Elizabeth and Prince Philip from being pictured with a pint of Guinness, branding it the ‘greatest PR coup...
Suppliers of major drinks brands such as Smirnoff and Budweiser have hit back at claims that they are neglecting and, in some cases, endangering small businesses by extending payment times across their supply chains.
The future for Guinness's historic Dublin-based production site
seems as unclear this week as the popular beverage
itself, after Diageo announced that it was reviewing the
effectiveness of its production network in Ireland.
A deal with Britain's Diageo group to begin licensed production of
the Guinness stout brand in Russia was the highest profile
announcement by Dutch brewer Heineken last week, but with moves to
consolidate its position in China...
CUB, the Australian beer arm of Foster's, is to extend its
marketing partnership with Diageo to include the latter company's
premixed spirit brands for the first time. The deal should see the
rapid growth of the draught...
Irish people the world over will be celebrating St Patrick's Day
today with a pint of stout, but a new report from Datamonitor shows
that Ireland will soon lose its crown as the champion consumer of
the black stuff - South Africa...