Beverage giant Diageo has committed to work ‘hand-in-hand’ with Irish barley farmers to support their transition to regenerative agricultural practices.
Guinness maker Diageo will invest £73m ($98m) in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent Garden, London, set to open in Autumn 2023.
A coalition of 25 breweries across the UK and Ireland – including Guinness and Adnams – have signed an open letter calling on world leaders to work together to combat the climate crisis.
Diageo has launched a 10 year sustainability action plan: setting goals including net zero carbon emissions from direct operations by 2030; and using 30% less water in every drink it makes.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.
Diageo is to invest in a whiskey distillery at the former Guinness Power House at St. James’s Gate, as it launches a new premium Blended Irish Whiskey, Roe & Co.
As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the ‘trendy adverts’ and innovate more.
GUINNESS BLACK LAGER IN US 'NOT THE SCALE OF SUCCESS WE WOULD HAVE LIKED'
Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.
Irish minister Alex White has attacked Diageo for cynical marketing of its annual ‘Arthur’s Day’ Guinness event and insists it worsens the nation’s problems with over-consumption of alcohol.
The director general (DG) of the Law Society of Ireland has reportedly said that the Irish government should stop foreign dignitaries like Queen Elizabeth and Prince Philip from being pictured with a pint of Guinness, branding it the ‘greatest PR coup...
Suppliers of major drinks brands such as Smirnoff and Budweiser have hit back at claims that they are neglecting and, in some cases, endangering small businesses by extending payment times across their supply chains.
Diageo's Guinness brand received a boost yesterday as its attempt
to go green paid off amidst growing uncertainty over the future of
the beverage and its famous Dublin-based production plant.
The future for Guinness's historic Dublin-based production site
seems as unclear this week as the popular beverage
itself, after Diageo announced that it was reviewing the
effectiveness of its production network in Ireland.
Drinks firm Diageo has teamed up with an Irish baker to put its
iconic Guinness drink into bread, part of a move to expand the
brand into a wider range of foods.
Sales of Guinness have slipped in the beer's Irish homeland over
the past year, its maker Diageo has announced, taking the shine off
a solid sales rise for the drinks firm.
A deal with Britain's Diageo group to begin licensed production of
the Guinness stout brand in Russia was the highest profile
announcement by Dutch brewer Heineken last week, but with moves to
consolidate its position in China...
CUB, the Australian beer arm of Foster's, is to extend its
marketing partnership with Diageo to include the latter company's
premixed spirit brands for the first time. The deal should see the
rapid growth of the draught...
Irish people the world over will be celebrating St Patrick's Day
today with a pint of stout, but South Africa is set to overtake
Ireland as the main stout consumer.
Irish people the world over will be celebrating St Patrick's Day
today with a pint of stout, but a new report from Datamonitor shows
that Ireland will soon lose its crown as the champion consumer of
the black stuff - South Africa...
