Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
The director general (DG) of the Law Society of Ireland has reportedly said that the Irish government should stop foreign dignitaries like Queen Elizabeth and Prince Philip from being pictured with a pint of Guinness, branding it the ‘greatest PR coup...
Suppliers of major drinks brands such as Smirnoff and Budweiser have hit back at claims that they are neglecting and, in some cases, endangering small businesses by extending payment times across their supply chains.