Grocery Store

“The supermarket is quickly becoming the place to buy wine,” Private Label Manufacturers Association's president said. ©GettyImages/nd3000

Consumers turning to private label wine more often, thanks to supermarkets

By Mary Ellen Shoup

Private label wine is building momentum in the US, thanks to national supermarket chains such as Aldi, Trader Joe’s, Costco, and Whole Foods taking on the identity as trusted wine vendors, says Brian Sharoff, president of Private Label Manufacturers Association...

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