Gen Z

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Young people are proving that they want to buy local and small, which is turning out to be one of the greatest opportunities in the specialty market.

Shopping small: 79% of Gen Z buys specialty foods

By Beth Newhart

Both younger generations - millennials and gen Z - are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three...

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