Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
Thai juice giant Tipco believes that consumers are turning to beverages as a tasty yet convenient means of ‘drinking’ in additional nutrients, leading to a rise in popularity of items such as vegetable juices and herb-infused drinks.
Australian firm Doctor V is moving beyond an energy drinks focus to innovate in the wider functional beverage space, hoping to ride on the growth of the functional drinks trend in APAC.
By Miriam Konz, EVP corporate strategy and innovation, AMC Global
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.
On a macro level, health and wellness is as important than ever. Yet there are many facets to this: do consumers want sugar or sweeteners or are they more concerned about functional benefits or clean label ingredients? Soft drink company Britvic puts...
Malaysian supplements and personalised nutrition outfit Nourished Asia has launched a new brand, Daile Food, focusing on customising milk, coffee, tea, fruit juice, and yoghurt with added functional ingredients.
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell...
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
After six years in operation, plant-based US beverage brand Rebbl will eliminate virgin plastic from its bottles next year: one of the pledges made in its inaugural Impact Report.
Premium ‘boosters’ and functional add-ons have found a place in smoothie chains, and now they’re headed for coffee. Canada-based Coffee Booster wants flavorless function to be a new step in morning coffee routines.
A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.
It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...
Superfoods are still hot in food and drink launches, and more consumers are concerned with incorporating proactive health and functional ingredients into their diets. A new report from Kerry Group found that 65% of Americans want more functionality out...
Middle Eastern mineral water giant Agthia Group is focusing on functional benefits with its latest product launches, with intentions to expand further into the APAC market.
Former Denver Broncos running back Terrell Davis is set to launch a CBD-infused beverage this spring designed for high-performance athletes. The Defy beverage will be the first in a collection of CBD products.
Increased demand for fortified drinks – along with the emergence of new technologies which increase productivity – are helping make beverages the fastest growing sector in the F&B processing machinery market in the US.
Unilever will acquire GlaxoSmithKline’s Health Food Drinks portfolio in Asia for €3.3bn ($3.8bn): a move that will boost its presence in the Indian market.
Probiotic water PERKii is launching in Australia, using patented technology developed by scientists at The University of Queensland that claims to ensure the delivery of live probiotics to the digestive system.
Ingredients supplier BENEO has conducted research into the functional beverage market in Spain which pointed to particularly strong consumer demand for products giving energy that can be scientifically substantiated.
PepsiCo has launched a range of flavoured waters enriched with
vitamins across the US, in a further sign that functional drinks
are pushing their way into the mainstream soft drinks sector.
PepsiCo's bottling arm has bought up US functional drinks maker
Ardea Beverage, as the iconic soft drinks firm positions itself for
growth on the functional drinks market.
Fruit and vegetable juices are excellently placed to take
functional innovation forward, but producers must first get to
grips with the intense scrutiny their products will attract from
regulators and consumers, says Cargill nutritionist.
