Functional Drinks

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Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, EVP corporate strategy and innovation, AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.

Science trio creates all-natural brain-boosting beverages

Science trio creates all-natural brain-boosting beverages

By Nikki Hancocks

A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.

All the ingredients used in Coffee Booster are vitamin or herb based, without any flavor for easy incorporation.

Coffee gets a boost at-home and on-the-go

By Beth Newhart

Premium ‘boosters’ and functional add-ons have found a place in smoothie chains, and now they’re headed for coffee. Canada-based Coffee Booster wants flavorless function to be a new step in morning coffee routines.

“People wanting to be healthier is not confined to a certain age group.”

Ethan’s shots dip into organic energy

By Beth Newhart

A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.

Most of the kombucha available in Malaysia now is imported, particularly from Australia and America. Pic: Getty/boyarkinamarina

Reviving Malaysia’s kombucha tradition

By Richard Whitehead

It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...

Functional drinks: 'They're everywhere!' PERKii sees consumers proactively address health and wellness.

From scientists to shelves: developing technology from the University of Queensland

PERKii pledges to shake up the probiotic beverage aisle

By Rachel Arthur

Probiotic water PERKii is launching in Australia, using patented technology developed by scientists at The University of Queensland that claims to ensure the delivery of live probiotics to the digestive system. 

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