Fruit juice contains vitamins and other bioactive compounds. But it has also been called out for its sugar content. Fresh research from the EU fruit juice industry examines consumer attitudes to juice and its healthy associations.
Fruit-based syrups, enriched with inulin fiber and diluted with water, are an ideal way to get Chileans to drink less sugary soda, says French-Chilean start-up Siröpa that wants to create a new category in the country.
Juice and milk-based drinks are currently exempt from the UK’s sugar tax: but Public Health England has set out targets for sugar reduction in these categories – and says that progress will be taken into account when it reviews the milk-based drinks exemption...
Only a quarter of Chinese millennials say they prefer fruit juice made with fruit grown in Asia, compared to 60% who favour American fruit, according to a survey commissioned by Welch’s Global Ingredients.
With packaged fruit juice consumption in freefall in recent years, the number of Australians who opt for it has plummeted by 1.3m people since 2012, when over 35% of the population would consume an average of 4.6 glasses each week.
The Indian food regulator has amended the national food regulations to include a definition for carbonated fruit beverages, much to the disappointment of beverage makers, who are still reeling at a proposal to levy a “luxury tax” on their products.