Prices for quality French wines have continued to crumble in recent
months as the gap closes between them and their less regulated
counterparts, leaving ominous signs for the future of some in the
Crisis in the French wine industry is spurring producers'
acceptance of aggressive marketing strategies that, whilst perhaps
long-overlooked, could be worrying for foreign producers on an
increasingly competitive world market,...
As chunks of the French wine industry descend into chaos, one
family firm is standing tall, proudly talking of a strong sales
rise based on clever marketing tactics that producers worldwide
could learn from.
More action is needed from both government and industry alike if
the steady decline in French wine exports is to be halted, a junior
minister has warned. New World producers could soon take over as
the major exporters to Europe if...