Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

56% of adult respondents in the survey add flavor to their water. ©GettyImages/tbralnina

Berry is top choice in flavored water: Comax

By Mary Ellen Shoup

Bottled water volume sales are seeing continued strong growth, driven by consumers' search for alternatives to sugary drinks. And these trends are benefiting the flavored water category, according to Comax Flavors.

© iStock/Nadore

Flavour pairing with plant proteins: What’s best for your product?

By Niamh Michail

Plant proteins such as hemp, brown rice and pea have complex taste profiles that work best with tailor-made flavours. But it's not always obvious that sulphur pairs well with strawberry...which is why it helps to have a flavourist on board to explain.

Givaudan targets SMEs with IMCD tie-up

Givaudan targets SMEs with IMCD tie-up

By Katy Askew

Ingredients group Givaudan aims to make its flavour technology more accessible to small- and medium-sized food and drink businesses in Western Europe through a strategic tie-up with distributor IMCD.

© iStock/oneinchpunch

'We are creating a completely new product category'

UK start-up aims to transform alcohol from beverage to staple seasoning ingredient

By Niamh Michail

UK start-up Just A Splash is on a mission to change the way consumers see alcohol with its individual cooking pouches of premium, seasoned alcohol. "We approach alcohol as a food ingredient and not as a beverage. Our products are an essential cupboard...

Source: E. Crawford

Expo East

Spindrift finds cans better distinguish sparkling water from soda

By Elizabeth Crawford

Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman. 


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