Kåska believes it has found the sweet spot in the low-alcohol spirits market with its 15% ABV distilled spirit, flavored with spruce needles and lemon. Launched in May, it’s already sold more internationally than in its home market of Finland.
As Royal-Unibrew inked a deal with Heineken last Thursday to buy Finnish drinks firm Hartwall for $470m (€612m), the Danish firm’s CFO Lars Jensen discusses the rationale for a ‘transformational’ deal.
Swedish dairy pioneer, Skånemejerier, has extended its Scandinavian-leading juice range, Bravo, to incorporate probiotic strains, believed to be the first in the world to do so in a fresh 100 per cent juice product with a cold-fighting claim.
The Baltic drinks market is awash with activity at the moment, with
both Coca-Cola and A. Le Coq making new soft drink launches and
Saku signing a co-operative agreement enabling it to access the
lucrative Finnish beer market.
A Spanish company offering to sell alcohol to consumers in Finland
could prove a rival to the state monopoly. But the fact that
delivery of the drinks could take up to two weeks - to say nothing
of moves to close the legal loophole...