New Extraordinary Coffee Workshops (ECWx) in Honduras and Guatemala are furthering Intelligentsia Coffee’s sustainability mission. They invest in and engage with smallholder farmers, improving coffee quality for the US supply chain.
'Sustainability is a process. It’s not a destination, it’s a journey'
McDonald’s global McCafe division relies heavily on inexpensive, quality coffee, requiring a strong relationship with coffee farmers and a transparent supply chain. The company has committed to sustainably sourcing 100% of its coffee by 2020.
Record low coffee prices in Central America are leaving smallholder farmers struggling to cover basic production costs. Starbucks announced it would invest $20m in its coffee growers to mitigate the crisis, “making a positive impact on the lives of many.”