Energising ingredients and more spending on research and
development has turned around the fortunes of flavoured alcoholic
beverages in Russia, bringing better opportunities and growth
forecasts, writes Chris Mercer.
Flavoured alcoholic beverages (FABs) took the UK market by storm in
the late 1990s, and while recent rumours of their death have been
greatly exaggerated, growth in the market does appear to be slowing
as consumers switch to more...
Japan looks set to regain its crown as the leading market for
flavoured alcoholic beverages (FABs), despite continued strong
growth in the market which usurped its position, the US.
The European market for FABs or alcopops is continuing to grow at
almost exponential rates, but a new report shows that this
expansion will continue to centre on just a handful of countries in
the north of the Continent.
