Coca-Cola South Pacific has launched a Barista Bros campaign – ‘The Deliciousness is in the Detail’ – to build a stronger emotional connection with consumers.
Around 80% of La Colombe’s Draft Latte product is milk, so why not place it in the dairy section? That’s what ran through the mind of EVP of sales Kyle O’Brien, and retailers are going with it.
Nestlé says Nespresso innovations – such as a further expanded Grand Crus range, additional cafes and boutiques, and even automated outlets – are keeping the coffee business in good shape against increased competition.
Coffee manufacturers could boost sales by developing the broader variety of products that consumers buy elsewhere in Europe, according to Carlos Diaz, food director at Food Innovation Solutions (FIS).
Nestlé will launch milk-rich RTD coffee brand Nescafe Shakissimo in Europe this month along with new Nescafe recipes and products to renew the $11bn+ brand and attract younger consumers.
Nestlé claims its new ‘large cup’ Nespresso coffee system is unique and hopes it will corner a major segment of a $5bn portioned coffee market in the US.
If you want a short sharp shot of coffee with an added antioxidant
boost the torrefacto roast is the answer, according to scientists
in Spain who set to work on the art of making a simple expresso
cup.
Coffee imports to Europe were 30 per cent cheaper last year than in
1998, according to recently published figures from the
International Coffee Organisation (ICO).
Nescafe is the world's best known coffee brand, yet in the US it
has been limited to a handful of markets on the West Coast. But now
the brand is set to go nationwide with the launch of Nescafe
Frothe, a speciality coffee drink...
