Tetra Pak has pledged to accelerate green product innovation after an environmental report commissioned by the company showed that consumers want well-priced eco-friendly packaging.
Members of the North American Glass Packaging Institute (GPI) have pledged to use at least 50 per cent recycled glass in the manufacture of new glass bottles and jars by 2013.
The fledgling market for environmentally friendly beer is becoming increasingly susceptible to allegations of false advertising, amidst further claims this week of corporate ‘greenwashing’ within the beverage industry.
Despite recent attacks on the environmental marketing of some beverages, drink and food manufacturers remain relatively behind other sectors in the practice of misleading green claims, says a marketing expert.
British chocolatier Montezuma is one of the latest confectionery
companies to promote its green credentials by introducing recycled
and recyclable packaging.
