Energy

Coca-Cola Energy: Brazil and Mexico will join markets such as Great Britain, Spain, Japan & Australia.

Coca-Cola Energy rolls out to new markets

By Rachel Arthur

Coca-Cola Energy will roll out to a total of 20 markets by the end of this year, following ‘early signs of success’ in its launch markets.

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

PepsiCo brands responds to controversial sports performance study

Gatorade responds to July article on controversial scientific study

Gatorade and bananas: Comparing apples and pears?

By Ben Bouckley

PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective in promoting sports performance.

Tetra Pak upgrades sugar-dissolving unit

Tetra Pak upgrades sugar-dissolving unit

By Oliver Nieburg

Tetra Pak has launched an upgrade for its Tetra Albrix sugar dissolving unit that it has claimed lowers costs and reduces energy consumption on previous versions.

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