Manufacturers of leading beverage brands ranging from Coca-Cola to alcoholic products like Foster’s and Strongbow are set to shake up their packaging as they continue with attempts to improve individual sustainability.
Convincing US consumers to buy bottled, purified tap water at a
premium price may be relatively easy for a company as adept at
marketing as Coca-Cola, but doing the same with the rather more
savvy European bottled water drinker appears...
The Coca-Cola recall has highlighted the urgent need for
manufacturers to install efficient systems to achieve complete
traceability. Consumers, and the law, will settle for nothing less,
writes Anthony Fletcher.
France is the home of some of the world's biggest mineral water
brands - Perrier, Vittel, Evian, Volvic, to name just four - but a
new entry into the market early next year is likely to give brand
owners such as Danone and Nestlé...