Consumers are more interested in seeing recycling information on
food labels than fat, sugar and calorie information, according to a
new survey from Mintel, adding further fuel to the debate on what
info should be presented and how.
Consumer demand - the holy grail of any industry - is a fragile and
easily manipulated treasure. But influencing consumers for
anything other than their own benefit will, more often than not,
carry unintended consequences.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...