Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
With mobile apps, software, online marketplaces and more, a group of wine start-ups are proving that the wine industry is far from being stuck in its traditional ways.
Kosher wine is a beverage trend that continues to grow in popularity, especially among mainstream consumers, because of its perceived higher-quality image due the exacting process the wine must go through to receive the kosher seal.
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
Malibu, which manufactures and sells coconut flavored rum, has launched a smart bottle that delivers content to consumers’ smartphones via NFC (Near Field Communication).
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
Wine Intelligence reports that 21% of regular wine drinkers in Japan enjoy trying new and different styles of wine on a regular basis compared to 15% two years ago, while the nation's wine fan's also enjoy the drink more often.
Dairy proteins will be a “major pillar of growth” in 2013 as consumers seek out more convenient ways to consume protein, British dairy nutrition giant Volac has claimed.
Heineken USA has urged consumers not to drink several of its beer brands across 43 states due to a bottle manufacturing defect that means small glass particles could fall into liquid.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
The US market for beauty foods has grown significantly over the past five years, but the higher price demanded by products in this category could be putting the brakes on future growth, says market researcher Datamonitor.
The Internet is offering a wealth of information to more and more
people, but also an avenue for irresponsible businesses to exploit
consumer health concerns.
Malt- and chocolate-based drinks are often seen as relatively
unsophisticated in developed markets in the west, but in many
countries, in particular in Latin America, they are big business
indeed, marketed mostly as an excellent source...
