Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category....
For many Americans living a fast-paced, on-the-go lifestyle, the meditative benefits of slowly sipping a hot mug of tea may be out of reach, but the health benefits and feeling of refreshment that come from a beverage brewed with adaptogenic, nootropic...
Consumers are increasingly interested in cognitive health – and beverages offer a perfect avenue for delivering functionality in this area, according to Kerry.
The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.
Drinking beetroot juice promotes growth of mouth bacteria associated with healthier blood vessels and brain function thereby offering healthy ageing benefits, according to a new study of people aged 70-80.
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...
Singapore-based brand Nutrixin has relaunched its flagship immunity product, apple peel essence and rolled out two more functional beverages with cognitive and digestive functions.
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
Kirin is planning to develop food and beverage products that contain its proprietary ingredient, matured hop bitter acids, which the firm says have shown cognitive benefits.
