In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...
Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into...
If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.
Harmless Harvest and majority stakeholder Danone Manifesto Ventures (DMV) are exploring opportunities to take the organic coconut water into international markets, says CEO Ben Mand, who says the San Francisco-based brand also has the potential to stretch...
Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is discontinuing coconut water brand ZICO and reportedly putting several other brands including Diet Coke Feisty Cherry and Coke Life under review, as it slims down its portfolio to focus on top sellers and emerging brands with more global potential....
As the coronavirus outbreak continues to spread, beverage brands are donating their money, time and products to keep their communities afloat in uncertain times. Here's just some of the initiatives that have emerged this week.
Many may recognize Nestlé Waters North America’s delivery service, ReadyRefresh, for its 5-gallon water jugs delivered to virtually every corporate office that has a water cooler, but the service is expanding into several burgeoning beverage categories...
After years of success with Outshine frozen fruit bars, Nestlé USA is crossing categories with its new coconut water beverages. It rounds out its c-store portfolio, all on display at the National Association of Convenience Stores (NACS) show in Atlanta...
Singaporean coconut water brand Cocoloco is moving on from its traditional business of supplying fresh coconut to the food and beverage manufacturing industry with its naturally pink coconut water now available in several major retail outlets.
Genius utilizes the entire coconut in its ready-to-drink smoothies by blending the coconut water and meat together. It sources and bottles in Thailand before shipping and distributing in the US.
Coconut water manufacturer Zola is revamping its packaging, cleaning-up its ingredient decks and launching a new flavor this summer to better underscore the functional benefits of its products at a time when many consumers are demanding more from their...
The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists...
Avure Technologies has completed a study with the Institute for Food Safety and Health (IFSH) to test the potential risk of Clostridium botulinum in coconut water, and will share the results with the US Food and Drug Administration (FDA) and other regulatory...
Ready-to-drink (RTD) coconut beverages have rapidly gained popularity with consumers in recent years, with sales of packaged coconut water now estimated to be worth more than $1bn worldwide.
The founders of Coconut Beach credit their affordable price to familial relationships with coconut growers in Thailand, and they want their product to reach the masses.
Innocent Drinks is stretching beyond its smoothie comfort zone with a sparkling juice variant and blended coconut water to inject life into the health and wellness aisle, it says.
FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category at the 2015 Natural Products Expo West trade show to find out whether they have what it takes to claw back some shelf space from coconut water...
Canadean says Coca-Cola and Pepsi need time to interest a wider UK audience in coconut water brands Zico and O.N.E but thinks the brands would benefit from greater diversification vis-à-vis market leader Vita Coco.
Coconut water supplier ITI Tropicals claims that around 15% of coconut water sold in the US is adulterated with unlabeled added sugars – and is calling for industry action to retain consumer trust.
Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water?
Gearing up for this week’s launch of coconut water concentrate acidified with acerola, ingredient supplier iTi Tropicals’ president Gert van Manen caught up with FoodNavigator-USA to talk about the market potential for coconut water, the ongoing attack...
In a market with a long professed love of natural, sustainable and healthful food and beverage and an equally strong penchant for small business, a manufacturer of raw honey-infused waters found an incubator for the brand it hopes to take nationwide.
Mintel analyst Jonny Forsyth believes that trendy coconut water brands – Vita Coco, Zico, O.N.E etc. – have quite a lot of cost management ‘wriggle room’ due to their high margins, despite fears of a global coconut shortage.
Big Interview: Chris Cuvelier, founder/CEO of Zola Fruits of the World
In the increasingly crowded marketplace of functional beverages, what kind of impact can one more manufacturer of acai juice and coconut water expect to have?
While coconut water is best known for its hydrating properties, manufacturers are increasingly using it to cut calories and liven up 100% juice beverages, says one formulation expert.
Kit Lai, director of Tetra Pak’s Soya- and Coconut Knowledge Centers, discusses the global growth of coconut water and soya milks as categories, and the firm's latest formulation and processing innovations.
Tetra Pak has completed a €42m site expansion in Singapore and opened a ‘coconut knowledge’ center at the site, as it tipped the US as the main driver for impressive global growth in drinks using the fruit.
Coconut water sales doubled in the US and Europe in 2011, according to a report from New Nutrition Business, and the author told BeverageDaily.com that the drink was here to stay...
Comax Flavors is the latest flavor firm to respond to coconut water’s rapid growth in popularity by adding a range of flavors for the drink to its product offerings.
Wild Flavors has released a new range of sensory-tested tropical flavors for coconut water, tapping into the continuing attention that the drink is attracting on the market.
Virginia Dare has released a range of natural flavors for coconut water, which has been steadily gaining interest over the past couple of years, saying that they could boost its popularity still further.
Beverage giant PepsiCo is to acquire Brazil’s leading coconut water company, as part of a bid to transform its beverage portfolio towards more healthful products.
AHD International is to supply functional food and beverage makers in the US with a range of coconut products, further to a new partnership announced yesterday.
