Coca-Cola Life is to be withdrawn from the UK market from June, although the stevia-sweetened drink will remain on offer in 30 markets including the US.
Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK. But will it bring a surge of new - or lapsed - consumers to the cola category and help to reverse the flagging fortunes...
Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?
Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than the version sold in Argentina, for example. Meanwhile,...
Coca-Cola Life - a mid-calorie coke sweetened with a blend of sugar and stevia - will be launched in the UK later this year following its successful pilot in Argentina and Chile.
Speculation is sure to mount over the coming months as to whether Coke will extend the launch of mid-calorie Coca-Cola Life, the first version of its flagship cola to use stevia, beyond Argentina.
