Clean Label

Phytolon and Ginkgo are partnering with the goal of maximizing production of purple and yellow betalain-producing strains. Pic: Getty Images/hdere

Phytolon and Ginkgo Bioworks collaborate on food colors

By Jim Cornall

Phytolon, a growing startup company making natural food colorants, has announced a partnership with Ginkgo Bioworks, a horizontal platform for cell programming, to produce vibrant cultured food colors via fermentation of yeast.

Does 'natural' amount to more than just a list of acceptable or unacceptable ingredients on a food label? What other cues are consumers looking for when deciding if a product is natural and wholesome? Find out on June 26 at Natural & Clean Label Trends 2013

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides? 

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