Carbonation

The growth of sparkling water in Asia Pacific is expected to outpace the rest of the world, Technavio foresees. ©iStock/Sumetee

Asia Pacific proves a boon for global sparkling water market

By Mary Ellen Shoup

The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.

SodaStream wants the product to be used daily by customers

SodaStream: More than a one-off gift?

By Hal Conick

When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.

Success in sparkling waters : Why Crystal Geyser leads the US pack

FOCUS ON…SPARKLING WATERS IN THE US: RAKHEE BURGESS, INSIGHT ANALYST, CANADEAN

Success in sparkling waters : Why Crystal Geyser leads the US pack

By Ben BOUCKLEY

As sparkling water sales soar in the States, Canadean analyst Rakhee Burgess tells us flavor variation is vital and the reasons why Crystal Geyser is the leader of the pack.

Beyond the Big Mac reference, VIRUN CEO Philip Bromley is a passionate advocate of natural, functional and healthy beverages

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

Canada Dry Hot Ginger Ale from Coke Japan uses less carbonation than cold soft drinks

JAPANESE SCIENTISTS TOOK FOUR YEARS TO DEVELOP BEVERAGE

Coca-Cola Japan makes history with world’s first HOT sparkling drink

By Ben BOUCKLEY

Coca-Cola Japan will launch the world’s first hot carbonated drink next month and says the Canada Dry line extension ‘redefines stereotypical thinking’ that sparkling beverages are only served cold.

Kevin Klock: 'In the first couple of years, we didn’t spend anything on ads, it sold itself. And we didn’t want to pump it harder as we couldn’t produce it fast enough.'

Big interview: Kevin Klock, CEO Talking Rain (Sparkling ICE)

Talking Rain CEO: We can turn Sparkling ICE into a $1bn brand by 2018

By Elaine WATSON

Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.

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