Carbonated Water

SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.

SodaStream launches fruit essences line in US retailers

By Mary Ellen Shoup

Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.

Although it will likely take decades, AB InBev wants to be the first to bring beer to Mars.

AB InBev to bring beer to Mars

By Mary Ellen Shoup

AB InBev has announced ambitious plans to bring a “microgravity” beer to Mars, a mission that will likely take decades to accomplish.

The growth of sparkling water in Asia Pacific is expected to outpace the rest of the world, Technavio foresees. ©iStock/Sumetee

Asia Pacific proves a boon for global sparkling water market

By Mary Ellen Shoup

The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.

Guest article: Water brands can drive healthy change in consumer behavior

Think water is boring? Think again...

By Nina Aggarwal, MD, Fusion Learning

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning. 

Beyond the Big Mac reference, VIRUN CEO Philip Bromley is a passionate advocate of natural, functional and healthy beverages

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

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