Campari China has embarked on a collaborative mission with baijiu giant Wuliangye to make the traditional liquor an international beverage by creating the ‘wugroni’ cocktail, hoping to emulate tequila’s success with the margarita and Tequila Sunrise.
Campari Group will acquire a 49% interest in Tannico S.p.A, an Italian e-commerce platform for wines and premium spirits: noting the online channel is set to grow strongly as a result of the coronavirus pandemic.
Campari Group has acquired a controlling interest in super premium brands Ancho Reyes – a spicy liqueur - and mezcal Montelobos from a group of Mexican entrepreneurs.