Cadbury Schweppes

Cadbury buys US bottler

Cadbury buys US bottler

By Ahmed ElAmin

As part of a plan to sell its drinks business, Cadbury Schweppes
today said it has acquired the Southeast-Atlantic Beverage Corp.
(Seabev), the second largest independent bottler in the US.

Cadbury's mistake

Weekly Comment

Cadbury's mistake

Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.

7UP gets vitamin boost

7UP gets vitamin boost

Dr Pepper/Seven Up (DPSU), the Texas-based drinks division of
Cadbury Schweppes, today announced plans to introduce 7 Up Plus,
said to be the first carbonated beverage to be fortified with
calcium, vitamin C and fruit juice.

Peppering the market

Peppering the market

Cadbury Schweppes has recommended that both Coca-Cola and Pepsi
bottlers make Dr Pepper a priority brand again, following the
industry's failure to capitalise on the growing trend to new soft
drinks.

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