Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
Cadbury Schweppes yesterday filed regulatory documents outlining
the demerger of its Americas beverage business into a new
company, revealing the company's strategy to maintain its position
as the world's largest confectionery...
Cadbury Schweppes has come under renewed criticism following a
regulatory finding that it did not adhere to EU safety measures at
its Herefordshire plant, where salmonella was discovered earlier
British confectionery and soft drinks group Cadbury Schweppes is
back on the path to growth after the acquisition of confectionery
group Adams and a complete overhaul of its US beverage business.
Cost reductions, investment in confectionery...