Cheesed off – jingoism takes the spoils in the Cadbury battle
Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
Cadbury targets indulgence with UK's first chocolate-flavoured gum
The world's number one confectionery group ups the stakes in the
gum war with the launch of Trident Sweet Kicks, a mint-flavoured
gum with a chocolate-flavoured liquid centre.
The ethical cocoa confusion
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.
Cadbury adopts new pathogen testing system
Global confectionery giant Cadbury has stepped up its
microbiological surveillance by adopting the Pathatrix pathogen
testing system, according to its creator.
Peltz threatens Cadbury, pushes for change
The Trian investment group, led by Nelson Peltz, yesterday called
for Cadbury to make a raft of improvements to its operations,
threatening to take matters out of management's hands if the
requests are not met.
Cadbury's de-merger will boost profits, analysts say
Cadbury's de-merger of its US beverage business should increase
margins for the confectionery business by 4.6 percentage points,
despite an initial cost of £1bn, estimates Credit Suisse.
Internet campaign encourages a Cadbury re-launch
Cadbury last week said it will be re-launching its Wispa bar in the
UK following pressure from social-networking sites.
Cadbury Schweppes invests in gum confectionery
Cadbury Adams USA has extended its partnership with ingredients
firm Senomyx in a bid to boost its gum business, the company
announced this week.
Cadbury pleads guilty to all salmonella charges
Cadbury yesterday is to plead guilty to six
additional salmonella charges over an outbreak in the Herefordshire
factory last year.
Cadbury should continue targeting niche markets, says report
Niche markets offer the UK company better profit opportunities than
the traditional chocolate and sweets sectors, according to a
Euromonitor report on Cadbury's strategy.
Cadbury buys Turkish gum maker for 333m
Cadbury today announced the purchase of Intergum, a Turkish gum
maker, from the Amram family in a deal worth $450m (€333m) in cash
and assumed debt.
Cadbury set to cast off senior managers
Cadbury said yesterday it will restructure its activities in
Britain and Ireland, resulting in the dismissal of several senior
Cadbury charged in salmonella contamination case
Cadbury and some of its managers face prosecution for allegedly
ignoring a case of salmonella contamination at one of the company's
Ditch the marketing madness
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Kraft drinks escape benzene lawsuit
Lawsuits alleging soft drinks made by Kraft Foods may contain the
cancer-causing chemical, benzene, have been dismissed after the
group said it had reformulated products.