Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
The world's number one confectionery group ups the stakes in the
gum war with the launch of Trident Sweet Kicks, a mint-flavoured
gum with a chocolate-flavoured liquid centre.
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.
Global confectionery giant Cadbury has stepped up its
microbiological surveillance by adopting the Pathatrix pathogen
testing system, according to its creator.
The Trian investment group, led by Nelson Peltz, yesterday called
for Cadbury to make a raft of improvements to its operations,
threatening to take matters out of management's hands if the
requests are not met.
Cadbury's de-merger of its US beverage business should increase
margins for the confectionery business by 4.6 percentage points,
despite an initial cost of £1bn, estimates Credit Suisse.
Niche markets offer the UK company better profit opportunities than
the traditional chocolate and sweets sectors, according to a
Euromonitor report on Cadbury's strategy.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Lawsuits alleging soft drinks made by Kraft Foods may contain the
cancer-causing chemical, benzene, have been dismissed after the
group said it had reformulated products.
UK snack maker Kitchen Range Foods has launched a new range of
individually packaged chocolate doughnuts, created using the iconic
Cadbury confectionery brand.
Cadbury Schweppes has come under renewed criticism following a
regulatory finding that it did not adhere to EU safety measures at
its Herefordshire plant, where salmonella was discovered earlier
this year.
Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.
Cadbury Schweppes confirmed it has bought out its Dr Pepper/Seven
Up bottling partner in the US, predicting cost savings and better
bargaining power with supermarkets.