Budweiser has recently clarified its 'brewed with 100% renewable electricity' claim in the UK and Ireland after scrutiny from advertising watchdogs. How careful do brands need to be when making similar claims?
Budweiser Brewing Group UK&I will remove plastic rings from all its products by the end of 2020, as part of a £6.3m investment in green technology which includes new paperboard ‘Keel Clip’ packaging.
