The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North...
From certification seals to romance text to website blog posts, many packaged food and beverage brands put a lot of thought (and resources) into creating convincing nutrition-related arguments to persuade buyers. But among Millennials, only 26% of them...
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
Bai Brands CEO Ben Weiss says the Dr Pepper allied brand will hit $50m in sales this year and puts this down to a focus on ‘distribution at the expense of brand equity’ during the early ‘basement’ years.
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Canadean says Coca-Cola and Pepsi need time to interest a wider UK audience in coconut water brands Zico and O.N.E but thinks the brands would benefit from greater diversification vis-à-vis market leader Vita Coco.
DrinkTec TV introduces the European Beer Star award winners, discusses 2013 launches for Europe's oldest soft drinks brand, Sinalco, then hones in on ingredients, talking natural colors with Dohler and the intriguing use of 'audio branding'...
Nestlé Malaysia has denied allegations that it fixed retail prices for top beverage brands Milo and Nescafé in the country, claiming that it only sought to prevent their use as loss leaders by ‘selected retailers’.
As speculation mounts over the future of US brewer Anheuser-Busch
amidst rumours of a possible takeover bid from rival InBev, it is
not the brewer, but the brands that are expected to drive
consolidation and growth in the market.
Merrydown, the British beverage group whose focus on adult soft
drinks has helped it overcome the declining fortunes of cider, has
agreed to a takeover by SHS, a consumer goods sales and marketing
specialist. The group hopes that...
Duvel Moortgat, the Belgian brewing group, has sold its fruit juice
operation Freya's Deli Fruit to compatriot Konings for an
undisclosed sum, a move precipitated by the need for urgent
investment in the company.
British drinks group Merrydown has come a long way since its
restructuring in 1998, in particular moving steadily into the adult
soft drink brand with its highly successful Shloer brand in a bid
to offset dwindling cider revenues....
Kyndal Spirits - or Whyte and Mackay as the company will now be
known - is to invest £50m in supporting its core brands after
growing criticism of its policies. But is the investment, announced
earlier today by chairman Vivian Imerman,...
The addition of the Pommery brand, acquired from LVMH in April,
will help Vranken Monopole lift its sales and profits this year,
although the company is expecting an improvement even without the