Beer packaging has been a ‘sea of sameness’ for decades, according to glass container manufacturer O-I. Traditional amber glass bottles and aluminum cans covered in paper labels has been the norm, but the time may be ripe for a major change.
‘The final step in the craft brewer’s process is also one of the most important – choosing the right packaging. Understandably, brewers want something that will highlight the nature of their artisan product.
The younger generation of drinkers could boost the popularity of beer packaged in PET, but consumer preconceptions need to be overcome before the format is widely accepted, says Sidel.
