Impact Capital - the private equity group of Mike Repole, best known for cofounding Vitaminwater and BodyArmor SuperDrink, which sold to Coca-Cola for $4.1bn and $5.6bn, respectively - has acquired a majority stake in the better-for-you chewy granola...
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...