A Chinese ‘health and wellness’ trend inspiring a move away from carbonates towards waters and teas with added vitamins is boosting liquid carton sales, according to Euromonitor packaging analyst Regina Maiseviciute.
While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted.
While leading soft drink groups continue to pledge a path towards product diversification, the often-criticised carbonated drink will continue to undergo sales growth despite wider economic worries, says a new report.
While branded beverages continue to dominate the US drinks industry, private label manufacturers are now catering for more health focused product segments such as juices and waters, according to a new report.
High costs and market maturity make food starches a tough
proposition, says analyst, but there are some clear opportunities
since starch is critical in creating diet products with appealing
taste and texture.