The beverage industry is keeping a close eye on the rippling effects from the COVID-19 pandemic. And in the US, there have been a few positives mixed in with the negatives, such as a boom for ecommerce.
Hard seltzers dominated the alcohol conversation in 2019, and there’s been an uptick in flavored malt beverage (FMB) launches in response. Loverboy brings a healthier option to the small but growing hard tea category.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
After 2018 kicked off the popularity of wine-inspired ciders with rosé ciders, prosécco is now poised to be the next big trend. Crispin Cider Co. joins Woodchuck Hard Cider and Wyder’s Cider by debuting a new ‘pearsecco’ flavor.
The global alcoholic drinks market was in negative growth territory for the second year in a row registering a 0.2% in volume terms led by a slowdown of the North and Latin American markets, according to Euromonitor.
Research from Mintel suggests that 30% of Brits who buy alcoholic drinks don’t understand what ‘craft’ means; while 59% believe it is important for the industry to define the term.
The Food and Drug Administration (FDA) in the US has launched a crackdown on caffeinated alcoholic drinks following a scientific review of their safety.
Effects will be mixed for the industry if an EU court allows
consumers to use internet shopping to by-pass import tax on
alcoholic drinks from other member states, a trade association has
said.
Alcohol is the third biggest killer in Europe, the European
Commission has said, urging the drinks industry and governments to
do more but backing away from laws to make them.
UK supermarkets are failing to promote responsible drinking by
selling too much cheap alcohol, the brewer Scottish & Newcastle
has told a Competition Commission investigation.
Beer still lacks the romance to compete with other alcoholic drinks
in America, leaving it stuck on the shelf as consumers move on to
new tastes, says a market research specialist.
Alcoholic drinks on sale in Britain may have to carry health
warnings within two years, said the government's public health
minister, testing the water as a consultation period with the
drinks industry draws to a close.
Too many French people are still drinking excessive amounts of
alcohol, says new government report, advising more advertising to
cut consumption and even health warnings on alcoholic drinks.
