The beverage industry is keeping a close eye on the rippling effects from the COVID-19 pandemic. And in the US, there have been a few positives mixed in with the negatives, such as a boom for ecommerce.
Hard seltzers dominated the alcohol conversation in 2019, and there’s been an uptick in flavored malt beverage (FMB) launches in response. Loverboy brings a healthier option to the small but growing hard tea category.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
After 2018 kicked off the popularity of wine-inspired ciders with rosé ciders, prosécco is now poised to be the next big trend. Crispin Cider Co. joins Woodchuck Hard Cider and Wyder’s Cider by debuting a new ‘pearsecco’ flavor.
The global alcoholic drinks market was in negative growth territory for the second year in a row registering a 0.2% in volume terms led by a slowdown of the North and Latin American markets, according to Euromonitor.