Adm

ADM predicts ramped up colours and flavours for 2024. Pic: ADM

Defiant consumer choice drives flavour and colour trends in 2024

By Gill Hyslop

The flavours and colours that ADM forecasts to trend in 2024 break with tradition and represent the consumer resolve to boldly choose products that appeal to their personal values - with an unapologetic abandon for the flavours they deem tasty and the...