Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.
This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.
GoodSport – a sports drink launched in 2021 to disrupt the category with its milk-based product – is celebrating a successful first year by working on expansion plans with new lines and new markets on the horizon.
Greek organic herbal tea firm Anassa Organics says sales in Japan are performing strong, one year after entering what remains a niche category in the country.
Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.
With an ethos “to help people live healthier lives by using what nature provides us in its most pure and organic form”, British health drinks company Purearth has imminent expansion plans.
Results from a review and meta-analysis on the effects tea catechins on influenza and other upper respiratory tract infections (URTI) reveals “significant preventative effects.”
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch...
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...
The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.
Tea & Herbal Infusions Europe (THIE) has provided best practice guidance to help businesses reduce fraudulent and malicious activity by identifying the risk factors and vulnerabilities in supply chains.
A team at the Institut national de la recherche scientifique (INRS) in Quebec, Canada is working on a plant-based fermented drink high in protein and probiotics.
Huel has set its sights high for on-the-go sales as it announces the inception of its own vending machines in the UK's biggest airport as well as the launch of its products across 500 major supermarkets.
The micronutrients and other bioactives contained in a glass of orange juice is sufficient enough to shore up the immune response and tackle oxidative stress and inflammation, a review concludes.
Artificial sweeteners may turn healthy gut bacteria into harmful microbes that can damage the intestine and cause a number of infections including blood poisoning, according to UK scientists.
Spain’s Agency for Food Safety and Nutrition (AESAN) has reiterated advice to reduce energy drink consumption especially among minors due to caffeine’s effect on sleep and the cardiovascular system.
With a focus on upcycling and creating a sustainable supply chain, Riff Cold Brewed has conceptualised a ready-to-drink (RTD), carbon-neutral, plant-based offering that hails as the latest in clean caffeine.
It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and vitamins. But does this upcycled elixir (better known as...
New Zealand researchers are planning to conduct clinical trials on a kawakawa beverage with immune and metabolic health benefits, before refining the formulation and sell it in the export markets.
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Malaysia headquartered Ritamix Global has launched a tea modelled on a TCM formula used in China for COVID-19 treatment – but the new product is registered as food and beverage and makes no health claims.
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
APAC’s probiotics sector is continuing to soar, but consumers are increasingly seeking applications beyond supplements and dairy, with honey, tea and coffee emerging as potential formats for innovation.
Regular caffeine consumption induces very limited anti-inflammatory effects, while sedentary behaviour and body fat accumulation induce significant inflammatory effects, according to a new study involving nearly 250 men and women.
The US Food and Drug Administration will not object to the use of certain qualified health claims regarding consuming certain cranberry juice and supplements and a reduced risk of recurrent urinary tract infection (UTI) in healthy women.
Orange juice may be a potential non‐dairy based carrier for the probiotic Lactobacillus sanfranciscensis, according to a study conducted by researchers in Australia.
The Advertising Standards Authority (ASA) calls time on Bounce Back Drinks after the Scottish firm claims in an advertorial that its “After-Alcohol Revival Drink” can prevent, treat or cure hangovers.
SternLife is taking on the untapped 'beauty from within' food and drink opportunity with all-natural 'beauty drinks' powders created to help protect from external causes of skin and hair ageing.
Endo Sport launches the UK’s first CBD-infused sports drink that harnesses the active ingredient’s anti-inflammatory properties to help reduce post-exercise muscle soreness and aid recovery.
Norway’s Food Safety Authority, Mattilsynet instructs food stores to withdraw a Yerba mate tea product from the market after traces of a laxative drug were found by inspectors.
Consuming pomegranate juice daily during pregnancy may protect brain development and brain connectivity in growth restricted babies, a new pilot study has revealed.
