The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.
GoodSport – a sports drink launched in 2021 to disrupt the category with its milk-based product – is celebrating a successful first year by working on expansion plans with new lines and new markets on the horizon.
Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch...
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...
Tea & Herbal Infusions Europe (THIE) has provided best practice guidance to help businesses reduce fraudulent and malicious activity by identifying the risk factors and vulnerabilities in supply chains.
Huel has set its sights high for on-the-go sales as it announces the inception of its own vending machines in the UK's biggest airport as well as the launch of its products across 500 major supermarkets.
With a focus on upcycling and creating a sustainable supply chain, Riff Cold Brewed has conceptualised a ready-to-drink (RTD), carbon-neutral, plant-based offering that hails as the latest in clean caffeine.
It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and vitamins. But does this upcycled elixir (better known as...
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Malaysia headquartered Ritamix Global has launched a tea modelled on a TCM formula used in China for COVID-19 treatment – but the new product is registered as food and beverage and makes no health claims.
While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
APAC’s probiotics sector is continuing to soar, but consumers are increasingly seeking applications beyond supplements and dairy, with honey, tea and coffee emerging as potential formats for innovation.
Regular caffeine consumption induces very limited anti-inflammatory effects, while sedentary behaviour and body fat accumulation induce significant inflammatory effects, according to a new study involving nearly 250 men and women.
The US Food and Drug Administration will not object to the use of certain qualified health claims regarding consuming certain cranberry juice and supplements and a reduced risk of recurrent urinary tract infection (UTI) in healthy women.