In response to a new European Citizens’ Initiative calling for reverse vending machines in supermarket chains, EuroCommerce has raised concerns that deposit return schemes are ‘only one solution’, and ‘not a silver bullet in all circumstances’.
The European Brands Association (AIM) is working to prove the viability of digital watermarking technologies. With the support of brands including PepsiCo, Nestlé and Unilever, the trade association hopes to boost the accuracy of packaging sorting.
In the final part of our series on major developments at this
year's Interpack trade show in Dusseldorf, Germany,
BeverageDaily.com examines the threats and challenges to
non-renewable packaging like aluminium.