As in many categories, the pandemic was unprecedented for alcoholic beverages. But few segments saw such drastic demand swings, distribution pivots and formulation shifts. It's enough to make a distiller dizzy.
Cargill's in-depth report explores alcohol's evolving role in consumers' lives, on-trend opportunities and recent innovations likely to have staying power.
- Segments ripe for new development
- 5 factors driving growth in no- and low-alcohol drinks
- The increasing relevance of ingredients
Get the full story in Changes on Tap: Insights into the Rapidly Evolving Alcoholic Beverages Market.