Technical / White Paper
Ups, downs, pivots: what's next for alcohol?
As in many categories, the pandemic was unprecedented for alcoholic beverages. But few segments saw such drastic demand swings, distribution pivots and formulation shifts. It's enough to make a distiller dizzy.
Cargill's in-depth report explores alcohol's evolving role in consumers' lives, on-trend opportunities and recent innovations likely to have staying power.
- Segments ripe for new development
- 5 factors driving growth in no- and low-alcohol drinks
- The increasing relevance of ingredients
Get the full story in Changes on Tap: Insights into the Rapidly Evolving Alcoholic Beverages Market.