Technical / White Paper

Ups, downs, pivots: what's next for alcohol?

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This Technical / White Paper has been written by Cargill , and any views and opinions expressed do not necessarily reflect those of

Ups, downs, pivots: what's next for alcohol?

Related categories: Ingredients

As in many categories, the pandemic was unprecedented for alcoholic beverages. But few segments saw such drastic demand swings, distribution pivots and formulation shifts. It's enough to make a distiller dizzy.

Cargill's in-depth report explores alcohol's evolving role in consumers' lives, on-trend opportunities and recent innovations likely to have staying power.  

  • Segments ripe for new development
  • 5 factors driving growth in no- and low-alcohol drinks
  • The increasing relevance of ingredients

Get the full story in Changes on Tap: Insights into the Rapidly Evolving Alcoholic Beverages Market.